Fans can now step inside the neon‑lit world of Huntr/x at Netflix House venues, with tickets starting at $39 from Nov 12 in Dallas and Nov 20 in Philadelphia.
Netflix has turned its surprise‑hit animated musical KPop Demon Hunters into a walk‑through attraction. Starting November 12, the Dallas Netflix House will host the first‑ever "KPop Demon Hunters: The Immersive Experience". The Philadelphia location follows on November 20. Tickets begin at $39 for adults and $34 for kids aged three to twelve, with VIP upgrades that push the price past $90.
The concept drops fans straight into the fictional K‑pop group Huntr/x’s backstage chaos. After a sabotaged opening night, visitors join the band on a quest to restore the mythical Honmoon and chase demons across a neon‑glow recreation of Seoul. The set mixes 3D screens, live actors and custom animation, while the film’s soundtrack – including the chart‑topping numbers “How It’s Done,” “Soda Pop” and the Oscar‑winning “Golden” – pumps through the venue.
Puppetry also gets a moment in the spotlight. Derpy Tiger, a creature built with help from Jim Henson’s Creature Shop, and his sidekick Sussie Bird will roam the space, offering photo‑ops that fans have been clamouring for. "Fans don’t just want to watch ‘KPop Demon Hunters,’ they want to live in HUNTR/X," Netflix’s chief marketing officer Marian Lee said in a statement. She added that the attraction is designed around "singing the songs they already know by heart, facing off with demons, hanging out with Derpy Tiger."
Beyond the core adventure, the two Netflix House sites will roll out exclusive merchandise, themed food and drink, and dedicated photo zones. VIP ticket holders receive all‑day lounge access, priority entry and a limited‑edition gift, while general‑admission guests can still soak up the neon streets and pop‑song performances.
The move follows the film’s meteoric rise since its June 2025 debut. KPop Demon Hunters became Netflix’s most‑watched title, racking up over 670 million views and earning an Oscar for Best Original Song alongside a Grammy win. Its success prompted a sequel in development with Sony Pictures Animation, with directors Maggie Kang and Chris Appelhans slated to return.
Netflix House itself is a 100,000‑square‑foot, permanent venue that blends free‑entry zones with paid experiences. The Dallas and Philadelphia locations are the second and third out of the chain, after the original King of Prussia‑Galleria Dallas launch in late 2025. A fourth venue is slated for the Las Vegas Strip in 2027.
For now, the biggest question for fans is whether the immersive format can capture the film’s kinetic energy. With tickets already selling out for the early days, the answer may come in the form of long lines outside the neon‑lit doors.
What’s next? The attraction runs through the holiday season, and Netflix has hinted at rotating themes based on its other hit titles. Keep an eye on the Netflix House calendar – the next big world‑building experience could be just around the corner.
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