Greg Lombardo has stepped down as Netflix’s head of live experiences after more than seven years in the role, marking a significant shift in the company’s strategy for physical fan engagement. The executive, who joined Netflix in July 2019 as vice president of creative and production, global experiences, was instrumental in launching Netflix House — brick-and-mortar immersive venues in Philadelphia and Dallas that offer themed dining, interactive exhibits, and live events tied to major titles.
These spaces have hosted activations based on Stranger Things, Wednesday, Squid Game, Bridgerton, and most recently, KPop Demon Hunters, the platform’s highest-grossing film to date. Lombardo specifically oversaw the creation of the Queen’s Ball: A Bridgerton Experience, a high-profile event that brought the Regency-era fantasy to life through costume, music, and performance.
He also led the development of the upcoming KPop Demon Hunters world tour, which will extend the film’s universe beyond streaming into real-world fan experiences. His exit comes just days after Pam Levine, Netflix’s marketing and publicity vice president for the U.S. And Canada, left the company after less than two years.
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