Greg Lombardo has stepped down as Netflix’s head of live experiences after more than seven years in the role, marking a significant shift in the company’s strategy for physical fan engagement. The executive, who joined Netflix in July 2019 as vice president of creative and production, global experiences, was instrumental in launching Netflix House — brick-and-mortar immersive venues in Philadelphia and Dallas that offer themed dining, interactive exhibits, and live events tied to major titles. These spaces have hosted activations based on Stranger Things, Wednesday, Squid Game, Bridgerton, and most recently, KPop Demon Hunters, the platform’s highest-grossing film to date. Lombardo specifically oversaw the creation of the Queen’s Ball: A Bridgerton Experience, a high-profile event that brought the Regency-era fantasy to life through costume, music, and performance. He also led the development of the upcoming KPop Demon Hunters world tour, which will extend the film’s universe beyond streaming into real-world fan experiences. His exit comes just days after Pam Levine, Netflix’s marketing and publicity vice president for the U.S. And Canada, left the company after less than two years. Both departures signal a period of transition within Netflix’s experiential division. Lombardo previously held leadership roles at Fox Filmed Entertainment and BRC Imagination Arts, and served as CEO of OffShore Surf, an indoor-outdoor surfing complex with retail and food offerings. The third Netflix House is scheduled to open in Las Vegas next year, but its future direction remains unclear following the leadership shake-up. With Lombardo gone, the next phase of Netflix’s live experiences, especially the rollout of KPop Demon Hunters. Will now fall to others. The next milestone? The Las Vegas opening. That’s the next date that matters.