Robert Pattinson’s new thriller raked in $8.5 million on its first day in North America, edging past his earlier A24 outing and landing second to an Avengers re‑run.
Primetime pulled in $8.5 million on its opening day across North American cinemas, according to Box Office Mojo data, with $2.7 million of that coming from Thursday previews. The figure placed the film at the second spot on the domestic chart, trailing only the lingering Avengers: Endgame encore.
The opening put the A24‑distributed thriller into the studio’s top‑four debut days, overtaking The Drama’s $6.4 million start earlier this year. That makes it the fourth‑biggest first‑day haul ever for an A24 title in the region.
Critics have warmed to the film, granting it an 87 percent approval rating on Rotten Tomatoes. The consensus praises the movie’s probing look at the blurred line between justice and spectacle, noting Pattinson’s performance as a standout.
The cast also includes Merritt Wever, Skyler Gisondo and singer‑actress Phoebe Bridgers, all of whom add texture to Lance Oppenheim’s dark, crime‑driven narrative. Their presence, coupled with Pattinson’s star power, appears to have drawn a solid weekend crowd.
Industry trackers estimate a three‑day total between $19 million and $22 million, a range that could crown Primetime as the third‑largest opening weekend for an A24 film in North America. The weekend will also see the movie go head‑to‑head with Resident Evil, which is expected to vie for the top spot.
For A24, the result is a reassuring sign after a mixed slate this year. The company’s earlier releases have ranged from modest indie fare to breakout hits, and Primetime’s numbers suggest the studio’s gamble on a star‑driven thriller paid off.
The film’s success also adds another credit to Pattinson’s post‑Twilight résumé. After The Drama, his latest effort eclipsed its predecessor’s earnings and demonstrated his ability to carry a mid‑budget thriller in a market dominated by franchise blockbusters.
Looking ahead, the weekend’s performance will set the tone for the film’s longevity. If it maintains momentum, the $19‑$22 million projection could translate into a respectable domestic total that keeps it in the conversation for A24’s most profitable releases of the year.
For now, the numbers speak loudly: a solid opening, strong critical backing, and a competitive weekend ahead. Whether Primetime can climb higher on the chart or settle into a steady run remains to be seen, but its debut has already carved a notable niche in the current box‑office landscape.
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