Robert Pattinson’s latest film, Primetime, has crossed $36 million at the North American box office after ten days of release, according to trade reports cited by Koimoi. The crime drama thriller, which opened on September 25, is now on track to surpass Pedro Pascal’s Materialists, which grossed $36.5 million. On its second discounted Tuesday, Primetime earned $1.1 million — matching the same-day performance of Mickey 17 and slightly edging past Napoleon’s $1 million, but still trails the $1.4 million collected by The Drama on its second Tuesday. This puts it just ahead of Materialists in cumulative earnings, with a projected domestic total of $50–55 million. If it reaches that range, it would become only the second film starring Pattinson to enter A24’s top 10 highest-grossing domestic titles. His previous film, The Drama, earned over $48 million during its theatrical run. The acquisition cost for Primetime was $14.5 million, meaning A24 is already on solid ground for profitability, even if the film stops short of the $50 million mark needed to surpass Uncut Gems. A24’s fifth-highest-grossing film domestically. The film’s steady hold, supported by strong word-of-mouth and positive critical reception, suggests it could pass The Drama in the coming weeks. Primetime follows a TV journalist driven to expose powerful figures, but his hunger for bigger stories and higher ratings begins to blur the line between accountability and spectacle. It launched with A24’s third-biggest debut weekend, underscoring its early momentum. While the film has not made significant inroads overseas, its domestic performance remains resilient. For Pattinson, this marks another chapter in a recent streak of success following The Drama and The Odyssey. A24’s continued faith in his star power appears justified. The next milestone? The film’s second Wednesday, when it will officially overtake Materialists. After that, the focus turns to whether Primetime can break into the top five, by clearing the $50 million threshold. And cement itself as a modern staple in the studio’s catalog.