The A24 psychological thriller has now out-earned the Avengers re-release in North America even as both films cool off fast at the multiplex, Koimoi reported citing Box Office Mojo data.
Robert Pattinson doesn't exactly scream box office underdog, but Primetime has spent three weeks quietly doing underdog things. The A24 psychological thriller, which opened September 25, has now out-earned Avengers: Endgame Encore in North America, according to Box Office Mojo numbers cited by Koimoi.
The two films released on the same day, which makes the comparison unusually clean. Endgame Encore came out of the gate loud, with a $26.1 million opening weekend. Primetime never had that kind of splash. It built instead.
Fifteen days in, Primetime's domestic total has crossed $38.7 million and is tracking toward $40 million. On its third Friday it added $1.3 million, down 50% from the Friday before, and it managed that despite losing a brutal 625 theaters. That's a hold most studios would frame and put on a wall.
Endgame Encore hasn't been as lucky. Its third Friday brought in just $350,000, a drop of almost 69% from the previous week, and the film shed 1,250 theaters in the process. Domestic total for the re-release sits at roughly $38 million, a touch behind where Primetime now stands.
Here's the twist, though. Globally, Endgame Encore is still ahead. Primetime's worldwide tally is at $38.8 million, and Koimoi reports it remains behind the Avengers re-release once international numbers get added in. Domestic strength hasn't translated into an overseas lead, at least not yet.
For Robert Pattinson, this is a quiet milestone stacking up. Primetime is on pace to land among A24's ten highest domestic grossers, and if it gets there, Pattinson becomes the only actor with two films in that top ten. Not bad for a film that's spent its entire run avoiding the kind of marketing blitz a studio tentpole gets.
The subject matter is heavy. Pattinson plays a version of NBC journalist Chris Hansen, working alongside the vigilante group Perverted-Justice to run sting operations against child predators. It's not a film built for easy word of mouth, and yet the holds suggest it's finding an audience that keeps showing up even as theater counts shrink week over week.
What happens next depends on how steep the theater losses get from here. Endgame Encore is clearly fading fast, losing theaters and audience at a pace that suggests its run is nearly done. Primetime's decline has been gentler, but a 50% weekly drop on a shrinking theater count isn't nothing either. The $40 million domestic mark looks reachable within days. Whether Primetime can close the worldwide gap on Endgame Encore before both films exit theaters is the number actually worth watching now.
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