Six weeks in, and Spider-Man: Brand New Day is still printing money, even on a day it lost ground.

The Tom Holland sequel slipped to the third spot in the North American rankings on its sixth Wednesday, pushed down by The Odyssey at #1 and Hope at #2. It still pulled in a million dollars that day, a 42% drop from the previous Wednesday, which is a rough number to look at in isolation but means nothing next to the film's math.

Here's the math. Brand New Day reportedly cost $225 million to make. Studios typically use a 2.5x multiplier to work out what a film needs domestically to break even, which puts the target at $562.5 million. Forty-one days out from its July 31 release, the film has banked $926 million in North America alone. That's $363.5 million clear of the line, and that's before a single dollar from overseas gets counted.

Globally the film sits at $2.41 billion, per Box Office Mojo, roughly $1.8 billion past its worldwide break-even target. For a Marvel movie built around a plot where a forgotten, overworked Peter Parker gets pushed into a dangerous transformation by a new threat, that's not a modest opening-weekend spike. That's a film that has been earning steadily for over a month straight.

The Endgame comparison, sort of

Domestically, Brand New Day is already the highest-grossing release of the year and is closing in on becoming the biggest domestic hit of all time, which would also make it the highest-grossing Marvel film ever in North America. But the worldwide picture is different. Despite running well ahead of Avengers: Endgame's domestic total, the film is still short of Endgame's 2019 global number.

That split has kept online chatter going for weeks now, with fans arguing over inflation-adjusted comparisons and ticket-count math rather than raw dollar figures. It's the kind of debate box office nerds love and casual moviegoers couldn't care less about, but it does capture something real: a $2.41 billion global run in 2026 dollars doesn't automatically mean bigger than a $2.79 billion run in 2019 dollars, and Marvel's own fanbase seems to know it.

What happens next matters more for the ranking than the revenue at this point. The Odyssey and Hope have both leapfrogged Brand New Day at the domestic box office this week, and how long Sony's Spidey sequel stays outside the top two will decide whether the domestic-record conversation stays live through the rest of September. The money side of the story is already settled. The ranking side isn't.