Toxic’s OTT fate: ZEE5 offers ₹30 crore — but only half upfront, with the rest on pay-per-view. That’s the latest twist in a story that’s already turned toxic for Yash and his team. The gangster action drama, which opened to silence in theatres, is now facing a digital reckoning. No major platform snapped it up before release, despite reports of Rs. 150 crore offers.
And now the best deal available comes with strings attached. A source from 123telugu.com says ZEE5’s offer was a shock, not just because of the low figure, but because of the payment structure: half now, the rest tied to how many viewers actually watch it. For a film reportedly made on a massive budget, that’s not a deal, it’s a gamble.
And the timing? Brutal. The movie tanked at the box office, and the delay in securing digital rights has left the team scrambling. The industry is watching closely.
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