Nine days in, Toxic's Hindi numbers tell a story its worldwide total is working hard to hide. According to Pinkvilla, the Yash and Kiara Advani starrer has collected Rs 128 crore nett in Hindi through its extended opening week, with Day 9 bringing in just Rs 2.25 crore. That's a fall of nearly 55 per cent from where it started, and it's not the kind of number a film wants to see after a week and a half in theatres.
Compare that to the film's footprint. The Times of India reported that Toxic, across all its language versions, had crossed Rs 239.52 crore India net and Rs 285.96 crore domestic gross by Day 10, with the worldwide figure sitting at Rs 328.45 crore. The opening day alone, per TOI, brought in Rs 101.10 crore. Those are big numbers on paper, but they're pan-India totals spread across Kannada, Telugu and other markets, not a Hindi-specific tally, and the two sets of figures aren't really measuring the same thing.
What both reports agree on is the trend. The film opened strong and has been sliding ever since, and Pinkvilla's trackers put word-of-mouth squarely at the centre of the problem. Audiences who went in expecting a big Yash comeback didn't come out convinced, and repeat viewing, the thing that keeps a film alive past its first weekend, simply hasn't shown up.
Pinkvilla's projection has the Hindi run closing somewhere around Rs 140 crore nett, which by trade math counts as a theatrical failure. The bigger worry, per that report, is what happens off the top line. Toxic was an expensive film to make, and its non-theatrical recoveries haven't matched the outlay, which means the losses here could rank among the steepest in Indian film history. That's a trade estimate, not an audited figure, and neither outlet has put a hard rupee number on the total damage.
For Yash, the stakes were always higher than a normal release. This was his first film back on the big screen in four years, and it came with the kind of buildup usually reserved for a star who doesn't need to prove anything. Toxic also carries a genuinely stacked supporting cast, Nayanthara, Kiara Advani, Rukmini Vasanth, Huma Qureshi and Tara Sutaria among them, which made the middling word-of-mouth sting a bit more.
The film is nearing the end of its theatrical life either way. Its next stop is streaming and satellite deals, where the real recovery math will play out. Yash's next big swing, Ramayana, is set for a Diwali 2026 release, and after this outing, the pressure on that film to deliver has only gone up.



Be the first to comment
Join the argument. No password, just your email or a passkey.