Twelve days in, and Toxic has all but stopped moving. The Yash starrer added just Rs 1.75 crore over its second weekend, taking the Hindi-dubbed version's total to Rs 130.35 crore nett, according to trade estimates reported by Pinkvilla. Compare that to its extended first week haul of Rs 128.60 crore and the drop tells its own story. This is a film running on fumes.

Directed by Geethu Mohandas, Toxic: A Fairy Tale For Grown-Ups came in with the kind of cast list that usually guarantees at least a conversation. Yash leads, with Kiara Advani, Nayanthara, Tara Sutaria, Huma Qureshi and Rukmini Vasanth filling out the ensemble. On paper, that's a marquee. In cinemas, it's barely holding a screen count.

The strange part, per trade trackers, is that the Hindi-dubbed version has been carrying whatever business the film is still doing, not the original. Pinkvilla's estimate has the film adding a couple more crores before it exits theatres entirely, closing out somewhere between Rs 132 crore and Rs 135 crore nett. For a film with Yash's name on the poster, that's not a number anyone in a boardroom wanted to see.

Where the real losses sit

Box office collections are only half the story here, and it's the smaller half. Trade sources cited by Pinkvilla flag that the production costs on Toxic ran extremely high, and the film has struggled just as badly outside theatres, meaning satellite, digital and other non-theatrical deals haven't come close to covering the gap. Put the two together and Pinkvilla's assessment is blunt: this could end up among the costliest failures in Indian cinema, full stop.

That framing has spilled onto social media too, where the chatter has turned into something close to gallows humour, with posts floating figures for what OTT platforms might now be willing to pay for the film after its theatrical run went south. None of those numbers have been confirmed by anyone attached to the project, and they shouldn't be read as anything more than online speculation for now. But the fact that the conversation has shifted from opening weekend to fire-sale price tells you where sentiment has landed.

There's no official word yet from Yash's team, Geethu Mohandas or the producers on what a streaming deal might look like, or when Toxic exits theatres for good. Given the trajectory, that exit isn't far off. What happens to the film's non-theatrical fate, and whether the losses Pinkvilla is flagging get confirmed or disputed once final numbers are tallied, is the next thing worth watching.