The Sidharth‑Tamannaah drama is pulling strong numbers in Bihar, boosting its weekend to about Rs 32 crore despite stiff competition.
Box‑office surge on day three
Vvaan clocked nearly Rs 14 crore net on Sunday, its third day in theatres, according to trade trackers. That figure pushes the film’s three‑day total to around Rs 32 crore, a respectable haul for a mid‑budget release.
The surge wasn’t a surprise. The story, set against the backdrop of Chhath Puja, taps into the devotional fervour of the Hindi heartland, especially the Bihar belt where the festival enjoys massive follow‑up. Audiences there have flocked to the screens, helping the film post a weekend that dwarfs its modest Friday start.
Regional love fuels the numbers
In the Bihar circuit alone, the picture pulled close to Rs 3.8 crore over the weekend, a figure that could see it breach the Rs 10 crore mark by the end of its run. The diaspora from that region, scattered across metros like Ludhiana, has also contributed to the uptick, while neighbouring Punjab markets remain lukewarm.
The film’s performance contrasts sharply with its early teaser reception, which many had written off as a flop. A later‑released devotional song and a tighter trailer appear to have turned the tide, winning over a segment of the audience that values cultural authenticity.
Holding on against heavyweight rivals
The real test now lies in the weekdays. With Drishyam 3 looming as a heavyweight contender, Vvaan will need to sustain its momentum to be classified as a hit. Analysts suggest that if the film can retain a similar percentage drop‑off each day, it stands a solid chance of crossing the coveted Rs 50 crore net milestone.
What’s next for the cast and crew?
Sidharth Malhotra and Tamannaah Bhatia have been on the promotional circuit, highlighting the film’s family‑first message. Their next projects are already in the pipeline, but for now, the focus remains on converting word‑of‑mouth buzz into ticket sales.
Looking ahead
Monday’s figures will be the first real indicator of staying power. If the film can keep a respectable hold, distributors may push for a wider release in smaller towns, further cementing its regional appeal. For now, Vvaan’s box‑office trajectory is a textbook case of a niche film punching above its weight.
The industry will be watching closely – not just for the numbers, but for how a culturally specific narrative can drive commercial success in today’s crowded market.
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