Chiranjeevi and Ram Charan meet Amit Shah over AI deepfake crisis; govt promises urgent review
Ram Charan and Chiranjeevi walked into the Union Home Minister’s office on Thursday morning, not with a script or a press release, but with a warning. The meeting in Hyderabad wasn’t about box office numbers or festival dates. It was about survival — of identity, of artistry, of the very idea that a performer owns their image.
They brought AI deepfakes to the table, not as a tech trend, but as a weapon. And Amit Shah listened. Not just nodded. Listened.
Then promised action. That’s rare. Even rarer: the film industry getting a direct line to power. But this isn’t just a political moment.
It’s a cultural one. Because when a megastar like Chiranjeevi says the system is broken, it’s not theatrics. He’s been in the game since before colour films were common. His voice carries weight.
And now he’s using it to fight something invisible, digital ghosts made from stolen faces. Ram Charan, his son, didn’t just tag along. He stood beside him, sharing the same fear. A few weeks ago, an AI-generated video of a leading actress doing something she never did went viral.
No consent. No credit. Just a fake performance, uploaded, shared, laughed at. That’s not entertainment.
That’s erasure. The government’s response? Not denial. Not delay.
Immediate review. G. Kishan Reddy assigned to coordinate. A formal representation requested. That’s progress.
Not perfect. But real. Meanwhile, back in Hyderabad, RC17, the new Ram Charan-Sukumar film, was launched yesterday with a traditional clap. Chiranjeevi sounded it.
The camera rolled. The future is being filmed. But the past? The past is under threat.
And someone finally said: We need protection. Now the question isn’t whether the law will catch up. It’s how fast. And who else will step forward before the next deepfake hits the feed.
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