Rs 200 crore has become Rs 30 crore, and that's the story of Toxic's post-theatrical life.

According to Bollywood Hungama, cited in a Pinkvilla report, the makers of Yash's Toxic: A Fairy Tale For Grown-Ups had a Rs 150 crore offer on the table for the film's streaming rights before release. They walked away from it. The ask, per the report, was north of Rs 200 crore, on the theory that a blockbuster theatrical run would push digital bidders higher still.

That bet hasn't paid off.

Toxic has grossed around Rs 263 crore worldwide across 12-plus days, and the film is now in its final theatrical legs. Trade estimates suggest the total India run will close under Rs 275 crore. For a film mounted at this scale, that's a soft number, and it shows in what's reportedly landing on the negotiating table now.

A source told Bollywood Hungama that digital players are offering figures as low as Rs 30 crore for the post-theatrical streaming rights across all languages, roughly a fifth of the earlier Rs 150 crore offer the team once turned down. The same source named Zee5 as the platform currently in front with the highest bid, though nothing has been finalised.

There's an added complication. Toxic carries an A rating, which rules out satellite recovery entirely. So the OTT deal isn't just the biggest remaining revenue stream for the makers, it's close to the only one left on the table besides whatever the film still earns in theatres.

Reportedly, the production is now looking at a re-edit before the streaming release, a version trimmed or altered for a broader digital audience, in the hope that a friendlier cut fetches a better number from whichever platform closes the deal. Whether that shifts the price meaningfully is anyone's guess. Streaming deals track box office performance closely these days, and a re-edit doesn't undo a theatrical outcome that's already on record.

Toxic stars Yash alongside Kiara Advani, Nayanthara, Huma Qureshi, Tara Sutaria and Rukmini Vasanth, and was directed by Geethu Mohandas on what trade reports have long described as a lavish budget. The gap between what the team expected going in and what's reportedly on offer now is the kind of number that gets talked about across the industry, win or lose.

No studio or platform has confirmed the figures on record. Until a deal is actually signed, Rs 30 crore is a reported number, not a settled one. What happens with the re-edit, and whether Zee5 or anyone else actually closes at that price, is the next thing to watch.