Ten days on, the numbers on Mirzapur The Movie have stopped looking like a Friday spike and started looking like a full-blown hit.

According to early estimates reported by Koimoi, the film added another 14 to 14.5 crore on its second Sunday, September 13, taking its ten-day domestic net to somewhere between 190 and 191 crore. Set against a reported budget of 90 crore, that's a profit north of 100 crore and a return on investment Koimoi pegs at over 111 percent. By trade math, that's an official hit verdict.

The film still had 7,225 shows running across the country on Day 10, with occupancy at 37 percent, per the same report. Afternoon and evening shows on single screens were reportedly running close to full. That's the kind of retention distributors pray for on a second weekend, especially for a title people could already watch at home.

And that's really the story here. Mirzapur has been a known quantity since 2018, four seasons deep on Amazon Prime Video, with Pankaj Tripathi's Kaleen Bhaiya as close to a cult figure as Hindi OTT has produced. Turning that into a theatrical release meant betting that fans who'd already seen the show would pay for a cinema ticket to see the same universe wrap up on a big screen. Early trends suggest that bet paid off.

The cast carried the brand into theatres

Pankaj Tripathi, Ali Fazal, Divyenndu, Ravi Kishan and Jitendra Kumar reprise their roles for the big-screen chapter, and Koimoi's report credits the ensemble, along with strong single-screen and multiplex demand, for keeping the film's momentum steady through a second weekend that usually sees a steep drop.

What's notable is the absence of a real speed bump. No major new release has come in to eat into Mirzapur's weekday shows, which is partly why Excel Entertainment's film has been able to hold thousands of screenings well into its second week rather than getting squeezed out early, as often happens once the opening-weekend rush fades.

The obvious next milestone is 200 crore net, and at the current pace of roughly 2 crore a day on weekdays, that's a matter of when, not if. Whether Mirzapur The Movie can push meaningfully past that, and whether Excel Entertainment now looks at more OTT-to-theatre conversions as a template rather than an experiment, is the more interesting question hanging over the next few weeks.

For now, the film has done what it needed to do. It's turned an established streaming brand into a certified theatrical hit, and it's done it in ten days flat.