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Poster of Primetime featuring Robert Pattinson as Chris HansenPhoto via Variety

Primetime Nets $19.2 Million in U.S. Opening, Boosting A24’s Bottom Line

Robert Pattinson’s true‑crime thriller opened with $19.2 million across nearly 3,000 North American screens, out‑earning its modest $15 million budget.

By Overseas2 min read

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Primetime pulled in $19.2 million from 2,863 U.S. Theatres in its opening weekend, a solid start for a $15 million indie. The A24 release landed fourth on the domestic box‑office chart, trailing Disney’s Avengers: Endgame Encore, Sony’s Resident Evil reboot and Paramount’s wilderness adventure The Heart of the Beast.

The numbers matter because they push the film into profit territory faster than most art‑house titles. With a production cost of $15 million, the opening alone covers the budget and leaves room for a healthy return once ancillary markets kick in. The performance also ranks as A24’s third‑best opening ever, behind the summer sleeper Backrooms and Alex Garland’s 2024 dystopia Civil War.

Pattinson’s star power is the headline act. Exit‑poll data from PostTrak shows more than three‑quarters of ticket buyers named him the top reason they walked in. The actor, who also turned up in The Drama earlier this year, managed to sell the film without a massive press blitz – a few festival appearances and a handful of phone interviews did the heavy lifting.

The audience skew is striking. Seventy‑nine percent of viewers were under 30, with Gen Z accounting for roughly 69 percent of the crowd. Those numbers are impressive given that the real‑life To Catch a Predator aired before most of them were born. The true‑crime angle, combined with a social‑media‑savvy campaign, appears to have hit the sweet spot for younger moviegoers who crave edgy, conversation‑starter fare.

Critics have been kind. Rotten Tomatoes currently lists an 87 percent approval rating, while CinemaScore exit polls gave the film a mixed “B.” The modest grade reflects the unsettling subject matter, but industry analyst David A. Gross of FranchiseRe called the audience response “good” given the film’s tone.

Outside the theatre, the real Chris Hansen has added fuel to the fire. He publicly dismissed the movie as “bizarre” and “detached from reality,” a stance that sparked additional chatter on social platforms. His comments, though critical, have inadvertently broadened the film’s reach among fans of the original TV series.

Director Lance Oppenheim, 30, entered the narrative‑feature arena with Primetime after a string of documentaries. The Venice Film Festival gave the film a seven‑minute standing ovation, turning the Italian premiere into a launchpad for word‑of‑mouth buzz that has lingered into the domestic run.

Looking ahead, the film’s modest budget and strong opening give A24 a comfortable cushion for the coming weeks. With streaming windows still months away, the box‑office momentum could translate into a lucrative afterlife on platforms and international markets.

For now, Pattinson’s latest proves that a well‑placed true‑crime story, a recognizable lead and a lean promotional push can still move crowds in an era where younger viewers often skip the cinema.

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This article was written by the CutMirchi desk from the reporting above. Facts are attributed to their original publishers.

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