During a three‑hour‑late press event for the upcoming epic, the YouTube star was prompted by Kapoor to chant the devotional phrase, sparking cheers.
Mumbai, Sept 26 – The much‑anticipated launch of the two‑part epic Ramayana turned into a viral moment when Hollywood‑sized YouTuber MrBeast was handed a cultural cue by none other than Ranbir Kapoor.
The event, which also featured Sai Pallavi, producer Namit Malhotra and director Nitesh Tiwari, kicked off more than three hours behind schedule, a fact that drew sharp remarks from the press. Only Ravie Dubey offered an apology for the delay, according to Bollywood Hungama.
Mid‑way through the proceedings, a group of journalists began chanting “Jai Shri Ram, Mr Beast.” Unsure how to answer, the creator looked to Kapoor for help. The actor stepped forward, whispered the line, and MrBeast repeated it with a grin, prompting a wave of applause.
“It’s a lot of fun to be here. Thanks for having me. Are you guys having a good time? I feel very, very grateful and it was amazing to see some parts of the movie,” MrBeast said during the ceremony, as reported by Bollywood Hungama.
Kapoor then gave a brisk rundown of the ancient saga. He explained that Lord Rama, often called Maryada Purushottam, embodies duty above personal desire. “He was born a prince, could have had everything, but he gave it all up to keep a promise to his father,” the actor said, adding that the film aims to give audiences a snapshot of Indian heritage.
Namit Malhotra used the lull after the chant to drop a surprise collaboration: he and MrBeast are co‑producing The Angry Birds Movie 3, with the YouTuber lending his voice to a character. “I learned today that we are actually working together!” MrBeast laughed, according to the same source.
The producer also drew a parallel between Rama’s legendary bow‑challenge in Sita’s swayamvar and a similar test in the recently released The Odyssey. He suggested that both stories use the bow as a metaphor for worthiness, a point that seemed to intrigue the foreign guest.
Fans took to social media instantly, sharing clips of the chant and Kapoor’s quick‑fire cultural lesson. The moment has already amassed millions of views, turning a delayed press function into a meme‑fuelled highlight.
The Ramayana film itself is slated for a Diwali 2026 release, with the sequel following in Diwali 2027. While the trailer earned praise, some netizens questioned Kapoor’s casting as Rama, though Yash Kumar’s portrayal of Raavana has been widely lauded.
What’s next?
With the buzz now spilling over from Bollywood circles to global YouTube audiences, the marketing machine behind Ramayana appears to have gained an unexpected ally. Whether the chant will translate into box‑office numbers remains to be seen, but the viral clip has certainly put the epic on the radar of viewers who might not have tuned in otherwise.
The film’s first song, “Jai Jai Ram,” already enjoys strong streaming figures, hinting that the soundtrack could be another draw when the movie finally hits theatres.
As the countdown to Diwali begins, the industry will be watching to see if the cultural bridge built on a single chant can sustain audience interest through the festive release window.
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